How SAS Eurobonus Built a
$10B+ Loyalty Program
An inspirational guide to turn loyalty into profit and build customer relationships that last.
Why I created this document for you
A few words before we jump into the good stuff…
Customer acquisition costs are increasing every day.
Retaining and maximizing value from existing customers has never been more important.
That's why we started a CX agency named SCHMACK.
We help you get customers
who pay more
and stay longer.
So I sincerely hope that this document will help you as a CEO/CMO/Founder crush your business goals in 2025.
Sebastian Wangerud
CEO & Founder at SCHMACK
Quick Facts about SAS Eurobonus
  • Launched in 1992 as SAS's strategic loyalty initiative​
  • Currently has 8 million members worldwide​
  • Offers four membership levels: Member, Silver, Gold, and Diamond​​
  • It has been instrumental in SAS's ability to maintain customer loyalty and competitive edge in the airline industry.
The document below contains:
How they attract and retain high-value customers
How small perks like upgrades drive big revenue
How gamification keeps customers engaged and spending
​​​​
The Customer Journey
A simplified view to understand each step of the Eurobonus loyalty program.

1

Step 1: Enrollment

2

Step 2: Earning points

3

Step 3: Membership growth

4

Step 4: Redeeming points

5

Step 5: Ongoing Engagement
Complete Overview of the Loyalty Program
Click on the link below to access the document, (the link will open in a new tab).
PS. The document is best viewed on a desktop.

Figma

Overview of the SAS Eurobonus Loyalty Program

This is my analysis of the program and how it works.

Key takeaways
  • Building a great loyalty program makes customers pay more and stay longer.
  • Is the process easy? - YES
  • Is the implementation difficult? - YES
  • Can we do it for you? - YES
  • Have we helped other companies with this before? - YES
We've worked with
Hi!
I'm Sebastian and I'm the CEO of SCHMACK. 


We help businesses get more customers, 

make them pay more and stay longer 👋

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